WELCOME TO THE 2025 TEE BOX SUMMIT
October 26-October 29 @ Black Desert Resort, Ivins, UT
Event Highlights:
Can't-Miss Training and Networking
Clinic with Sir Nick Faldo
Exclusive Summit-Only Swag
Golf at Black Desert
+ Tons more!
We’re thrilled to officially announce the inaugural Tee Box Summit 2025, happening October 26–29 at the breathtaking Black Desert Resort in St. George, Utah, a premier destination brought to life by our valued partners and investors at Reef Capital.
This is more than a conference, it’s a movement. A gathering of franchise owners, investors, and our Tee Box leadership to energize the future of our brand, align on vision, and celebrate what we’re building together.
Your presence is not only welcomed, it’s essential. This Summit will provide an inside look at the strategic direction of Tee Box, exclusive previews of upcoming initiatives, and a chance to connect directly with the owners who are bringing this vision to life in markets across the country.
And yes… we’re bringing the game, too:
Introducing the first-ever Tee Box Summit Golf Tournament. Compete for our Traveling Trophy, score unforgettable perks, and take part in a private clinic led by one of our very own, 6-time major winner, Sir Nick Faldo.
This is the kind of event that marks a before and after. You’ll walk away with ideas, connections, and momentum you can’t get anywhere else.
Let’s make history together.
- Preston Unck, Founder & CEO
SHAPING THE FUTURE OF GOLF:
The Tee Box Summit 2025 marks a defining moment — where innovation meets tradition, and a community of leaders gathers to shape the game’s next chapter.
Over three immersive days, franchisees, Box Pros, athletes, and partners will align under one vision: To inspire people through the game of golf — and shape its future together.
DAY 1: Arrival & WElcome
Sunday, October 26
4:00 PM – Check-In at Black Desert Resort
Arrive at the breathtaking Black Desert Resort, nestled among the red rock canyons of St. George, Utah. Guests are welcomed by Tee Box leadership, receive event materials, and settle into their rooms.
7:00 PM - 9:00 PM – Welcome Reception at Latitude
Mix and mingle with franchisees, investors, partners, and Tee Box team members. Enjoy signature cocktails, local cuisine, and music against the desert sunset backdrop.
7:30 PM – Opening Remarks | Preston Unck, CEO
The Journey from a dream to a national movement. Preston welcomes the Tee Box family — sharing the movement that brought us here. Preston reflects on Tee Box’s humble beginnings in Utah and its growth into a purpose-driven national brand.
*All conference sessions to be held in the Obsidian Ballroom unless stated otherwise.
DAY 2: SEMINAR DAY
Monday, October 27
7:00 AM – Team Workout: Building Strength & Mindset
Led by Kyler Dearden, VP Player Development. Start the day in unity with a team-based workout that focuses on communication, mindset, and energy — setting the tone for connection and purpose.
8:00 AM – Breakfast & Networking
Attendees connect and prepare for the day’s keynotes. Outside the Obsidian Ballroom.
9:00 AM – Launch Conference: “The Future of Golf is here. And it's at Tee Box” | Preston Unck, CEO
A powerful opening keynote on how Tee Box is redefining golf across technology, community, and culture.
Shaping the game through innovation and inclusivity
Making a difference through mentorship and opportunity
Building a brand that inspires people to dream, play, and grow
“We’re not in the golf business — we’re in the business of changing lives through the game.”
9:25 AM – Panel: Where the Future Starts
Panelists: Austin Kendell, Kyler Dearden, Jordan Bloxham Moderator: Brian Godfrey
The power of the Box Assessment
10:15 AM – Respecting the Legacy, Shaping the Future
Featuring: Sir Nick Faldo, Lady Lindsey Faldo, Brian Godfrey Moderator: Preston Unck
How legacy fuels progress, The role of mentorship, technology, and inclusivity, The future of player development and community-driven golf
10:45 AM – Our Purpose Behind Technology
Hosts: Brian Godfrey, Preston Unck Panelists: Jeff Hansen (FORJ), Ravish Kamath (FORJ), Austin Kendell
BOX OS, FORJ Fit, AI integration, TrackMan, and SportsBox working together.
Technology as an enabler of membership growth and retention.
11:20 PM – Tee Box Athletes: Building Our Boxes by Impacting Youth
Speakers: Mason Unck, Jake Butler, Kyler Dearden Panelists: Sir Nick Faldo, Kyler Dearden, Brad Sutterfield, Corver Barnes, David Liechty, Fremont High Athletes
Inspiring young athletes through discipline, technology, and training. Bridging youth to college through assessments, TrackMan Combine, and NEXT Tour.
12:00 PM – Lunch & Networking
Buffet style. Outside Obsidian Ballroom.
1:00 PM – Building Community & Culture
Speakers: Alyse Carter, Jake Butler, Blake Barnes
Reconnect the brand to its emotional center — people, purpose, and impact.
1:30 PM – The Look That Will Shape the Future of Golf
Speaker: Colby Kendell, CMO
Brand consistency and storytelling that emotionally connect with members
1:45 PM – Matty Gay | The Rise of Primo Golf
Panelists: Matty Gay, Co-Founder of Primo Golf, Colby Kendell (CMO), Mitch Oram (Head of Box Sales), McKay Pett (Head of Content) Moderators: Mitch Oram, Preston Unck
From garage brand to global movement.
2:15 PM – Disruption: New Voices that Shape the Future of teh Game
Panelists: Reed Dickens (CEO, LA GOLF), Josh Booty (Athlete & Entrepreneur), Preston Unck (CEO Tee Box) Moderator: Brian Godfrey
The science behind LA GOLF’s hardware revolution. Entrepreneurial courage, innovation, and purpose.
2:45 PM -3:15 PM – BREAK
3:15 PM – Business 101
Panelists: Devin Harper, Justin Cheney, Tanner CPA, Phil Case (Co-Founder, MaxConnect Marketing)
Understanding your financial scorecard and KPIs. How smart, data-driven marketing fuels full boxes and brand equity. The connection between execution, accountability, and sustainable profitability.
3:45 PM – Roland Weedon & Sir Nick Faldo | Philanthropy in Action
Moderator: Preston Unck
Giving back through youth development, the Faldo Foundation, and Tee Box initiatives.
4:15 PM – Each Box is a New & Emerging business
Host: Preston Unck Panelists: Matty Gay (Primo), Reed Dickens (LA Golf), Sir Nick Faldo, Roland Weedon (philanthropists, Owners of Essex Mortgage & Weedon Ranch, Jayson Edwards (Founder of J-Dawgs)
6:00 PM – Dinner
AFTER DINNER – After Party on The East Terrace (Outside Obsidian Ballroom)
*All conference sessions to be held in the Obsidian Ballroom unless stated otherwise.
DAY 3: Coaching + GOLF
Tuesday, October 28
7:00 AM – Morning Workout | Kyler Dearden
Movement, mindset, and team activation to set the tone for the day.
8:00 AM – Breakfast & Networking
Outside Obsidian Ballroom.
9:00 AM – Golf: A Physical Game
Panelists: Kris Korper (Samson Equipment), Mitch Cook (Athlete & Coach, Tee Box), Kyler Dearden Moderator: Preston Unck
How Tee Box integrates physical development into the member journey. The global institutional shift: from country clubs to athletic academies.
9:30 AM – Trackman X Tee Box
Featuring: Preston Unck, Brian Godfrey, Jeff Hansen, AJ (Head of U.S. Sales, Trackman)
The power of partnership between Tee Box and TrackMan. How data, technology, and coaching create consistent franchise excellence.
10:00 AM – Live Coaching Innovation Session: Training for the Future
Featuring: SportsBox AI & Tee Box Coaches
Bring the digital-to-human connection of Tee Box coaching to life. Real-time 3D motion demo, live analysis, and audience Q&A.
10:30 AM – Find Your Line Clinic
Featuring: Sir Nick Faldo, Kyler Dearden, Jordan Bloxham, Malosi Togiasala
Pre-round session on mental focus, fundamentals, and rhythm.
11:30 AM – Box Lunch Provided
12:30 PM – Faldo Fundamentals Clinic | Black Desert Tackman Range
Featuring: Sir Nick Faldo & Kyler Dearden
Sir Nick teaches timeless championship principles. Kyler demonstrates how to translate data into feel.
2:00 PM – Tee Box Summit Golf Tournament | Black Desert Resort
Format: 9-Hole Best Ball
See the program for tournament rules/specific details.
7:00 PM – Dinner & Tournament Awards | Black Desert Terrace
Featuring: Preston Unck, Brian Godfrey, Alyse Carter, Austin Kendell
Dress Code: Dress as your favorite legend of the game.
An evening of celebration and shared purpose — honoring the spirit of competition and the people shaping golf’s future.
AFTER DINNER – After Party on The East Terrace (Outside Obsidian Ballroom)
*All conference sessions to be held in the Obsidian Ballroom unless stated otherwise.
DAY 4: DEPARTURE DAY
Wednesday, October 29
8:00 AM 10:00 AM – Farewell Desk
SUMMIT FAQS:
Can I arrive early for the Black Desert Championship?
Interested in coming early to watch the PGA Black Desert Championship? We got you! Call Blake (801-910-6727) or Jake (808-636-1205)
Is a +1 included in the price?
If you have a plus one that is coming but will not be participating in the Summit or Tee Box Golf Tournament at Black Desert and staying in your room there is no charge. If they are participating in the Summit and/or Tournament, the cost is $1,000 (assuming shared room).
Additional Questions?
Do you have any other questions? Please reach out to Blake (801-910-6727) or Jake (808-636-1205). Can't wait to see you there!
